Search engine optimization

Search engine optimization trends that are going to rock in 2019

2019 has started already and there are a lot of things that need to be discussed before we get started with a newer and better approach towards SEO this year. Search engine optimization is one of the most dynamic techniques that ever existed. It has its history go back in time to almost 3 decades ago when the internet was relatively newer and people started to use it for commercial purposes as well.

Things were very easy to back then. But as time progressed everyone started making its technology better. So is the search engine. Search engines have made their technology so much advanced these days that the older ways of optimizing the content have now become almost completely useless.

With the change in time search engines become more efficient but the people who really wanted to optimize the content also become effective as well. But now the bigger giants that own these search engines come up with newer technology updates every few months. And now things have changed completely. 2019 is the beginning of new era and any local SEO company who want to effectively deal with this change has to adopt certain ways too. These ways are not that new but their technique is better than it ever was. Following are the new techniques that are going to be very important this year. Let us understand them in detail so that we can get the best benefit out of it.

Search engine optimization

Search engine’s result page features:

Search engines have gone through many changes through the course of time. We remember the time when all we could see on the search engine’s result page was a green colored title with blue text and a small Meta description. But now things have changed completely. Now the results page is more complicated than it ever was. The reason is that newer ideas and innovations lead to better services. Gone are the times when you were the best option for the user to choose if you had a better ranking on the results page.

Now you have to compete not only with the result links but also with the ads and pictures that are shown. In so many things available on the search engine’s result page, the top link might get lost and not get the attention that it used to. That is why it is important to add all the features that will make it easier for the results page to show your link in a clear way. It might be done by optimizing your web page adding some pictures and other content as well. You have to move with these changes otherwise you would be lost somewhere despite all your efforts.

Carefully structured snippet:

Because of this immense increase in competition, it is something that one should clearly have in mind that there would be a lot of people who would have similar content and would try to optimize in the best way that they could. In order to deal with this, you have to make sure that the people tend to choose your web page more than any other. It is a known fact that people choose the snippets that are richer and condensed instead of the lesser rich ones. That is why it is important to design your snippet very carefully. You have to deal with all types of audiences and the search engine at the same time. Having a policy inclusive of all the requirements is very important as well.

Faster speed:

Gone are the times when people had patience and they waited for something to load so that they can see it. Curiosity has not been replaced by impatience and this puts a lot of burden on the head of web developers and SEO service providers. Many local SEO packages do not include the promise of optimizing the speed of your web page as well. You have to make sure that you get this service too otherwise your link being on the top of the results page would be useless. Even if a person decides to open it they won’t stay longer on the page and wait for it to load. Making things compatible with time especially in 2019 is very important. Otherwise there is no way out for you.

Relevant content:

It is the time when you can’t get away with posting useless content and making it look relevant. This is the time when technology has advanced so much that robots are able to not only read the content but also interpret it as well. If you are posting useless information under a very different heading you would most likely get penalized for it.

Making your content relevant to the key words that you are choosing is the best way to move about with things. Add value to your content and then make it more interesting for the user. If the users find it relevant and interesting they are more likely to share it as well. This is why relevancy of the content has become as important as anything else in search engine optimization and there is no way you can get away by ignoring it at all.

Voice searches:

The new features of voice search have become very useful by this time. The robots are able to understand what the person is saying and hence interpreting it in the right way. This is the reason why many people have started using voice search options as well. And this is very important to note that people use different keywords when they speak rather than when they write. Keeping this in mind will keep you from leaving out anything.

Different devices and friendly websites:

Since the use of mobile phones has increased more than ever, to apply a successful SEO strategy in 2019 you have to make your website mobile friendly as well. This will not only make its ranking better but also the traffic on your page will boast as well.

SEO On page vs Off page

SEO Off page for Organic Results and Traffic

September 10, 2018 admin , ,

SEO [Search Engine Optimization] for any website is very important for good ranking, increasing traffic and improve ranking in the search results.

But just actions taken within the website is not enough but you also need to do some outside website work also like SEO Off page.

Off-Page are the actions taken outside the website Or it’s a technique used to increase your position on the web search results and getting more traffic to your website.

SEO Off page process

When doing the SEO Off page things to be considered:

  1. Directory Submission:

Directory submission is very important for any website because it helps you with your link popularity and improves your website ranking, good for SEO Off Page.

Web Directory is mainly an online list or catalog of websites where you choose the top directory submission websites, register and submit your website and blogs.

  1. Article Submission:

Article Submission as the name suggests its nothing but writing an article which is relevant to your website or business with the keywords and submit it to the top popular article submission directories.

It’s a way to promote your website and its link to helping yours by increasing your website ranking and increasing organic traffic for your website.

  1. Forum Submission:

Forum Submission is nothing but a discussion where we communicate with each other, message, replying and posting a new thread.

It’s a very good way to increase your website traffic organically, get more quality backlinks to your website and increase your website awareness also.

  1. Social Media Marketing:

Social media an among the best platform to promote your website and reach more people but keeping things in mind like creating the unique, attractive content to get more engagement.

It’s simply a process helps you in your awareness and increase traffic for your business through the social media platforms.

  1. Press Releases:

It’s an SEO Off page technique of sharing the newsworthy content with the interested parties and increasing your website awareness and building quality backlinks for your website.

  1. Link Building:

Last but not least and the important point in the SEO Off page is link building process to increase traffic to your website.

It’s SEO Off page process of getting high-quality inbound links for the other website increasing your website DA, Traffic and website awareness.

Know the Best SEO techniques to grow your website Organic result and Traffic.

SEO Search Engine Optimization

SEO [Search Engine Optimization]

What is SEO?

Search engine optimization is a process of optimizing your website, increasing your website quantity score and traffic to your website through organic search engine results.

They are mainly of two types:

  1. On-Page
  2. Off-Page SEO.

On-Page SEO:

These are the actions taken directly within the website, optimizing your website for the search engine to obtain a higher ranking and earn more relevant traffic for your website in search engines.

The process of On-Page SEO Involves:

SEO Search Engine Optimization
SEO [ Search Engine Optimization ]

Page Title:

Each page should have a unique title with the main keyword of that page within the Title Tag.

Meta Description:

This is the second important page where you can insert your relevant keyword as per your article as the description are used within the search engine during the listing of search results.

 Meta Tags:

Pages should have some keywords in form of tags added and all the tags should be relevant to the page content.

URL Structure:

For all the content in the website, the link should user-friendly but not too long and complex.

Always keep the URL short and simple with the target keyword you want to add.

Body tags:

Don’t write too big articles but keep them short with the help of headings tags like H1, H2, H3, H4, H5, H6 Tags with the keyword used in the tags.

Write the articles with the help of H Tags and in smaller sections like paragraphs.

Keyword Density:

While writing a post we try to use more and more keywords within the article for raking purpose called Keyword stuffing which is bad for the website and falls under Black Hat SEO.

Always try to maintain keyword density while posting an article online, maintain the keyword density of =< 3%.

Image SEO:

The keyword is not just used in the content but can also be used in the ALT tags and description of the Image helping Google search find what’s in the image and helping boost your SEO and website ranking.

Internal Linking:

Linking your pages together is very important for any website for increasing the user experience on the website and increasing your SEO.

If you are not able to provide all the information on a page then for more information purpose use Anchor Text and interlinking the page and provide more information to the users.

There are many Free Unlimited Website SEO Audit Tool available to check your website Performance.

email marketing strategy

Email Marketing

What’s Email Marketing?

Email Marketing is a type of marketing Process that includes the sending of electronic mail as a means of communicating, Promoting your business, Sales etc messages to its Customers helping you in increasing your business sales, awareness and drive more traffic.

Email Marketing is suitable for both the small and medium ye of businesses because it’s cost effective.

Why Email Marketing?

If owns a business or working for any business then you should know that the Email Marketing is the most Reliable Channel of marketing.

Through email marketing, you can get the positive ROI of around 4,300% for the business.

Looking for quality leads For your business then Email marketing can generate about 40% of qualified leads for your business.

Email Marketing

The process of Email Marketing:

  • Establishing your Goals for running the Email Marketing campaigns.
  • Name the Campaign, Subject line and other details to be promoted through email marketing.
  • Before running the Email marketing Campaign test the campaign by sending a sample to your clients.
  • Check the ideal time to run the campaign, Send it immediately or schedule to your time.
  • Once the campaign is live, check the performance to evaluate the results and improve your campaign.
  • Once the campaign finished, generate the report analyze same it with your clients.

Send bulk emails to your customers, promote your business, Generate high-Quality Leads, get more sales to your business with Aprod Media Tech.

Digital Marketing

Digital Marketing

Digital Marketing

Have you ever thought why so many companies succeed even if the prices are too high and why so many companies don’t even after providing the same quality and with less-price, Reason is Digital Marketing. Digital Marketing is the best way to promote any business and there are various reasons why Digital Marketing is more preferable than Traditional Marketing:

Digital Marketing vs Traditional Marketing
Digital Marketing vs Traditional Marketing
  • Cheaper-Digital Marketing is cheaper when compared to Traditional Marketing.
  • Saves Time– You can expect faster results and more traffic for your business through Digital Marketing.
  • Targeting– The best thing is that you can target any specific age, gender or location which are relevant to your business.
  • Real Time-Unlike Traditional Marketing we can see the real time results.
  • Online Presence– In this modern world where most of us are using the internet for various reasons it is so important for any business to show their online presence.

There is not just one but so many different ways by which you can do digital marketing for your business or brand. So, what are the different ways to do Digital Marketing:

Digital Marketing
Digital Marketing

If you are looking to promote your business online go visit our website Aprod Media Pvt Ltd.

Social Media Marketing

Social Media Marketing (SMM)

Social Media Marketing

People in today’s generation are spending most of the time on Social Media and That’s where Social Media Marketing comes in handy. In this modern world where everything is available on Social Media, Brands are targeting Social Media Platforms such as Facebook, Instagram, Twitter, Youtube, and Linkedin etc., to make an online presence. People can be targeted based on their likes and interests and most of the time Brands get genuine traffic.

Social Media Marketing

Gone are the days when Brands were using Newspapers and Magazines to Promote their business ., in those days it indeed wasn’t so easy to target your audience but now with the help of social media platforms you can even target a specific age, gender or location. Social Media is a platform where you can share photos, Videos, gifs, articles and you can also post your latest updates in your story as well and let your customers know about your products.

Some of the important Social Media websites are as follows:

Social Media Icons

  • Facebook– Most Popular Social Media site, mainly used for photo, Article & video sharing.
  • Instagram-It can also be used for Photo, small video Sharing.
  • Twitter-Use Popular and trending hashtags for your business.
  • Snapchat- A multimedia messaging app.
  • Youtube- A very popular video sharing website where you can upload videos in high quality.
  • Pinterest- A very popular tool for sharing Image and Contents for your business.
  • Linkedin- One of the most relevant sites for your business to get the maximum number of leads for your business.

All these are the most used social media websites that brands are using these days to make an online presence it can be used for various purposes and are very easy to use as well.

Affiliate Marketing

Affiliate marketing

What’s Affiliate Marketing @Affiliate Marketing

Its a process of earning extra money by promoting others product

Or

Its a process involves merchant paying a commission to other online entities “affiliates”  for referring new business to the merchant’s website.

Affiliate Marketing

If you want to earn extra money than try Affiliate Marketing, it’s a good way to earn extra money without any investment.

To start with the Affiliate Marketing all you need do is contact any affiliate network and Start working on their projects/ products to earn commission and make extra money.

Aprod Media Tech is among the Companies provide Affiliate Marketing opportunity for the Marketing Agencies/Companies with a large no of projects on the various field to work on and it can be done through any medium like PPC advertising affiliate marketing, Email Marketing, Social Media Marketing, Seo, and Others.

Affiliate Marketing Aprod Media Tech

Our main idea behind this is to promote the Clients products Through the affiliate network and helping the Clients business grow.

In a Simple way, Affiliate marketing business involves is taking affiliate link sharing it on Different Online platforms/Promotions through Digital Marketing.

Not just Companies but Freelance Affiliate marketer also make lots of money through this process.

Ready to Earn extra money? Wants to earn extra money?

Connect with us to Aprod Media Tech Affiliate program, work on our client’s projects and make extra income to fulfill your dreams.